PRIVATE ISLAND
PI studio has been an early adopter of AI, delivering commercial campaigns using Deepfaking and LLMs for Wieden Kennedy and Machine-learning powered animation for Uncommon Creative and Saatchi and Saatchi.
Recently, Chris' AI viral experiments and short films have had tens of millions of views, been featured in the New York Times, and lovingly described by the global press as ‘A hallucinogenic nightmare!’, ‘What hell looks like!’, ‘Joyful monstrosities!’, and ‘Nightmare fuel?’
Despite, or in fact because of this, Private Island remains committed to seeing AI as a tool that, when used ethically and creatively, can supercharge the future of moving image.
CHRIS BOYLE
Chris Boyle is a director, animator and co-founder of Private Island, a London-based Mixed-Media Production Paradise.
Over the last eight years, Chris and EP Helen Power have established PI as an (occasionally) serious contender in comedy-driven, VFX-heavy commercials.
They have delivered films for Adobe, Bud Light, Ikea, Call of Duty, FIFA 22, Alienware, Pokémon, and Nike. Most importantly, they have created their own brand of PI Rum.